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Media Framework Specialist | IKEA Identity, Range and Marketing Communication | Core Business Franchise

Delft, Südholland - Standort erkunden Marketing & Kommunikation Vollzeit


Company description

At IKEA we have committed to enabling a better everyday life for the many people starting from life at home, our unique way to create a positive impact on people, society and the planet.  

Our responsibility as the franchisor at Core Business Franchise is to secure coherence and uniqueness of the IKEA brand today and in the future. We take leadership and are accountable for a relevant and unique IKEA franchise offer and IKEA Concept, developing and securing their successful implementation in new and existing markets. 

Take time to explore the IKEA Franchise system here, and read more about us here

We are now looking for a Media Framework Specialist who can, as first point of contact for media support across all franchisees, lead collaboratively and be a trusted partner for the country marketing organisations across IKEA in order to secure coherence and effectiveness within the total media and communication landscape. Would you like to be a part of our exciting change journey for a better future?

About IKEA Identity, Range and Marketing Communication team

As one of the Leadership Areas in Core Business Franchise, our team's main assignment is enabling and safeguarding the creation of IKEA unique content that positions one strong and consistent IKEA identity  - wherever our customers meet us​.

The work that we do spans from protecting what is IKEA unique to supporting development and the future approach towards a unique, relevant and commercial IKEA Range and an optimal and relevant IKEA communication content with strong reach through the right media landscape​. The area consists of three main teams (Identity, Range, Marketing Communication) supported by Business Navigation, Communication and People and Culture. This role is part of our Marketing Communication team.

Job description

The position

We believe that success starts by building relationships with people. Across our franchisee network and across the business. As a Media Framework Specialist, you will contribute to empower and enable the IKEA community of communication and media specialists to build powerful media strategies and campaigns that drive IKEA brand performance and business growth in the short and long term.

There’s no better time than now. At IKEA we are passionate about our brand and know how critically important the role of media is in supporting brand success. With the media industry and landscape evolving at unprecedented rates, these are exciting times presenting us with tremendous opportunities and complex challenges.

If you have a wealth of experience to draw on, from developing media strategies and plans, principles, and guidelines to managing media partners at regional/global level, as well as setting up media measurement frameworks and implementing media modelling and other relevant media performance capabilities, we can shape the future of media in IKEA together.

While you have leadership capabilities that enable you to hold together a big agenda in a complex environment, you are also recognized for being a genuine team player and come across as a down to earth and practical marketeer who knows how to tell a story and drive impact. Your curiosity and motivation drive you to think big and act now. Figuring out how to do a lot with a little and not shying away from a challenge is part of how we do things at IKEA.

Main responsibilities

In order to build a strong, unique, and trustworthy IKEA Brand in all our markets you will support the development and adoption of guidelines and principles for media investments and optimization. In collaboration with the franchisor Marketing team and the franchisee network, you will support the media mix management across the different markets and franchisees and the creation and sharing of best practices and good examples. You will enable competence development through relevant and up to date support packages and community based learning to secure an equal level of knowledge and competence between countries no matter the experience of the retailer.

You will also be the first point of contact for media related market support, secure alignment and coherence within the total media and communication landscape including digital, and you will do this together with the other Franchisee Support roles across Identity, Range and Marketing Communication Area and peers across the organization.

Both your team and your colleagues across the organization will depend on you to work collaboratively and enable synergies as well as to support and empower the franchisees in all markets. The position requires a wide range of responsibilities, so expect a lot of variety in your daily work!

  • You have senior media experience on regional level within a global context, preferably in global or regional brands or global media agencies, including managing media partners at regional/global level. A minimum of 5 years is a must. 
  • You are experienced in developing media strategies and plans, principles and guidelines in a cross-functional, collaborative way and you can explain, present, and create engagement in a clear and simple way in topics that are complex.
  • You are comfortable in your leadership and experienced in leading topics and delivering results through others, with people who can vouch for your skills. Your mindset is inclusive and humanistic, and people will recommend you for leading through trust and being a partner in development. You will need to be organized, motivated and trustworthy to drive an agenda and inspire people to follow your lead.
  • Setting up Media measurement frameworks, framing and developing Econometric modelling is something you have a proven track record on and can share and build on previous lessons learned.
  • You know the digital media landscape and have worked with data management for audience building and Marketing technology that serves the Marketing and media objectives enough as to have a few solid success stories, a few good failures and relevant wisdom that came with that.
  • Your approach is embedding change in everyday life and working in a digital transformation context made you experienced and comfortable to work across digital and non-digital channels in a coherent omni-channel landscape.
  • You have a passion for meaningful media that is shown through how and what you learn on an everyday basis – the future of Media is a favorite topic for you, and you are known for having a lot of grit into turning the present into the desired future.

More Information

Are you up for the challenge of developing and strengthening IKEA’s Marketing Communication for now and the future, together with our diverse network of FranchiseesSend us your CV in English, plus the answers to the following questions. We will be reviewing candidate on an ongoing basis so please take the opportunity to apply at the earliest.

  1. What are the key game changers in Media to generate growth for a Brand?
  2. What are the most important factors for you when it comes to building trustful relationships?

This role is full-time (40 hours per week) and based in Delft, The Netherlands. This role reports to the Marketing Communication Manager and it will require travel to different retail markets.