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Copy Team Leader - Content Factory, Group Communication

Malmö, Skåne County - Standort erkunden Marketing & Kommunikation Vollzeit


What if you could inspire to make everyday life just a little bit better for people all around the world?
The answer is simple: You can. This is what motivates us at IKEA. We are constantly searching to find new ways to inspire people with ideas and solutions that let them live the life they want.

If you enjoy taking personal initiative and exceeding goals and if you are motivated to work in an agile way, with a desire to learn new things and don´t fear navigating in the unknown? Then keep reading, this might be the perfect role for you.

We are searching for a Copy Team Leader to join the all-new department – The Content Factory. If you are the right person for the job, you will become part of the Creative Studio, a diverse team of around 35 passionate doers, idea makers, and creative thinkers from around the globe. A team that has the creative muscles and the internal backing to build new, wild, unexpected, and beautiful solutions. Always with the intention to be relevant and to find answers to everyday problems in people’s lives, for society and the planet.


You are experienced as a Copywriter, for a large agency or brand as well as you have experience in leading creative teams, directly or indirectly. But it is equally important that you are a hands-on kind of person who loves to bring your ideas to life and knows how to collaborate. If this sounds like you, we should definitely talk. And hopefully, you could become part of this bunch of people-centered creatives, who like to make great stuff but leave our egos at the door.

Further, what you need:

• Experience in leading creative teams, directly or indirectly
• Experience working in a high-volume production environment with tight deadlines
• 5+ years of experience working as a Copywriter, for a large agency or brand
• 5+ years of both internal and external communication experience
• Demonstrable writing skills with a strong portfolio
• Excellent in written and spoken English
• Preferred: Knowledge of IKEA brand, culture, and values


In this role, you will work as a Copywriter but you will also lead a team of Copywriters and Storytellers. This means that you should feel confident with managerial tasks like encouraging development, handling succession, and securing a high-performing team. You are responsible to coordinate the work and acting as one of them where needed. You are securing and actively contributing to the creation of high-quality and low-cost written compelling stories and original content to support our business needs. You will work in close collaboration with other team leaders within the Content Factory, as well as with other stakeholders within the organisation, all to secure consistency in deliveries and ways of working.

As a Copy Team Leader you will lead and develop best practices and keep track of current global trends that will drive our business priorities and keep IKEA at the forefront. A job in the Content Factory means working both independently and interdependently with creative networks and cross functions. Here you will be part of a brilliant and friendly team who knows how to create solutions that represent the IKEA brand and our values. Solutions that will be great examples of IKEA tone of voice.

Some of your main responsibilities also include:

• Ensure the continuous development of the team members to remain ahead of organization’s competence needs in writing
• Support that the team delivers high-level quality campaigns and assets
• Develop and safeguard brand tone of voice in all contents produced by the team in the area of responsibility
• Lead and execute creative projects with copywriting, for all media, in collaboration with relevant internal and external stakeholders
• Create clear and persuasive communication ideas, that get the message across and create emotional responses representing excellent examples of IKEA Tone of Voice
• Monitor performance and taking actions to ensure the achievement of team goals
• Create and maintain relationships with external consultants, managing the opportunities for collaboration and streamlining their use to optimise existing resources
• Analyse the impact of created content, follow up on results, and transform insights into creative ideas and opportunities for the IKEA brand
• Actively work in collaboration with team members, and creatives within other functions as well as with other IKEA businesses, to create synergies and facilitate the achievement of common goals

This role is a permanent position and will be located in Malmö, Sweden.


This is a place where you can focus on doing your best work. There are no dress codes or closed offices. No day is ever the same. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter the building, we want you to feel that you can inspire billions of people all over the world.


If you have any questions regarding the positions, please do not hesitate to contact the Hiring Manager, Louice Alvarson at louice.alvarson@ingka.ikea.com. If you have any questions about the recruitment process please contact the Recruiter, Julia Schnittger at julia.schnittger@ingka.ikea.com.

We look forward to receiving your application in English until 5th of October 2022. As we will have interviews on a continuous basis, the position might be filled sooner.