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Digital Channels Manager

Shanghai, Shanghai Shi - Standort erkunden eCommerce Vollzeit



• In-depth knowledge of the IKEA Concept, the IKEA Brand Identity and the IKEA culture & Values
• Extensive understanding of China Digital systems, understanding how technology affects the world and how that relates to the IKEA business
• Extensive knowledge of how to manage business plans, how to follow up on goals and KPIs
• General knowledge of how to use data to make informed decisions and how to critically evaluate data and data analyses
• Knowledge of ensuring high quality execution of all People processes securing performing, competent and engaged co-workers
• Global mind-set with extensive ability to see- and focus on the big picture for IKEA and the customer


Be a leader of IKEA’s digital channel growth, focusing around the business on own website, APP, mini programs and marketplace as well
• Take charge of the digital strategy of our digital channel business, including product management, promotion tactic implementation, consumer journey optimization and financial supporting works
• Plan and implement digital channel calendar to achieve the sales target and operational KPI throughout the year
• Monitor and ensure the best consumer journey of our website, APP and mini program and marketplace via efficient co-working with technology team, merchandising, UI/UX designer, performance marketing and external vendors to improve conversion and return on investment continuously
• Provide data-driven insights around our business to optimize strategy and operations. Drive competitor analysis across relevant channels. Be able to understand traffic / store performance and consumer profile to find opportunity and drive own channel business growth.•
• Coordinate with multi-function teams, including merchandising, supply chain, customer service and marketing team to ensure the product range, fulfilment, CS, key events and commercial activities;
• Support country digital manager to start new business opportunity
• Oversee technical integration of relevant IT systems to support the business
• Lead and build the own channel operation team as well as the external agencies
• Promote, actively engage and share the responsibility in the delivery of the Ingka sustainability, People & Planet Positive, Strategy to enable the ongoing transformation and growth of the IKEA business

The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.